We are looking for a talented and driven Digital Marketing Specialist to join our team! In this role, you’ll be at the forefront of executing and managing our digital marketing strategies, with a special emphasis on Paid Media, SEO and Content Creation. If you’re passionate about attracting qualified leads through targeted efforts and optimizing marketing channels, we’d love to hear from you!

Location: Remote with availability during central time business hours

About the Company:
Abstra is a fast-growing, Nearshore Tech Talent services company, providing top Latin American tech talent to U.S. companies and beyond. Founded by U.S.-bred engineers with over 15 years of experience, Abstra specializes in sourcing skilled professionals across a wide range of technologies to meet our clients’ needs, driving innovation and efficiency.

Job Description:

As a Digital Marketing Specialist, you will play a pivotal role in executing and managing our digital marketing strategies with a particular focus on Paid Media, SEO, Content Creation, Landing Page Design, and Data Analysis. Your primary goal will be to attract qualified leads through targeted efforts while also optimizing other marketing channels.

Key Responsabilities:

• Paid Media Management: Strategize, execute, and optimize paid media campaigns across platforms, with a specific focus on LinkedIn Ads and Google Ads, ensuring ROI and lead generation goals are met.
• SEO Strategy: Develop and implement SEO strategies to increase organic visibility and drive quality leads, optimizing on-page and technical SEO factors.
• Content Creation: Collaborate with content teams to craft blog posts, captions, and other engaging content that supports lead generation efforts and improves conversion rates.
• Landing Page Design: Design and optimize landing pages aimed at capturing leads, ensuring a seamless user experience and effective conversion paths.
• Data Analysis: Track, measure, and report on the performance of digital campaigns and SEO initiatives. Use insights to make data-driven decisions and improve strategies.
• Lead Generation Focus: Prioritize campaigns and strategies that focus on lead acquisition rather than just traffic generation, ensuring high-quality prospects for the marketing and sales teams.

Required Skills and Qualifications:

• 3+ years of hands-on experience in digital marketing, with a strong focus on paid media and SEO.
• Experience working with B2B clients, understanding their unique needs and developing marketing strategies tailored to B2B lead generation.
• Proven track record in managing LinkedIn Ads and Google Ads campaigns for lead generation.
• Experience with designing and optimizing landing pages (UTM) for lead capture.
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns accordingly.
• Excellent English communication skills.

Nice-to-Have Skills:

• Familiarity with marketing automation tools and CRM systems
• Experience in content creation, including blogs, captions, and social media posts

What We Offer:

• Flexible working hours and remote work options
• Opportunities for professional growth and development
• A collaborative and inclusive work environment
• The chance to work on impactful projects with a talented team
• Excellent compensation in USD
• Hardware and software setup (if needed)