We seek a skilled and creative Content and Digital Marketing Writer to join our team. This role focuses on producing engaging, well-researched, and SEO-optimized content across multiple channels, including websites, blogs, social media, newsletters, and marketing materials. You will collaborate with cross-functional teams to align content with marketing goals, enhance our digital presence, and engage with our target audience. 

Location: On-site in our Paraguay Offices (Asunción). Working Hours from 9 am to 6 PM UTC-3.

About the Company:
Abstra is a fast-growing, Nearshore Tech Talent services company, providing top Latin American tech talent to U.S. companies and beyond. Founded by U.S.-bred engineers with over 15 years of experience, Abstra specializes in sourcing skilled professionals across several technologies to meet our clients’ needs, driving innovation and efficiency.

Key Responsabilities:

• Content Development: Write compelling content for landing pages, press releases, and internal communications to effectively convey our message and engage our audience. 
• Website Content: Write and maintain up-to-date, SEO-optimized content for the company website to enhance visibility and relevance. 
• Social Media Content: Develop and schedule posts across platforms, collaborating on multimedia assets like infographics and videos to boost engagement. 
• Case Studies and Storytelling: Develop compelling case studies and success stories to showcase client achievements and impact, tailored to resonate with target audiences. 
• Marketing collaterals: Success stories, case studies, sales decks.
• Blogs and Articles: Conduct research and develop insightful articles for our blog and external sites to enhance our online presence and authority in the industry. 
• Corporate Presentations: Prepare and update content for presentations to clearly communicate the brand and services to key stakeholders. 
• Newsletters: Design and implement newsletters to inform clients and prospects about updates, services, and industry trends. 
• Content Strategy: Collaborate with marketing and sales teams to align content with business goals and contribute to content calendars and strategic initiatives. 
• Content Performance: Analyze content performance metrics, such as website traffic and social media engagement, and recommend improvements to maximize impact. 
• Audience-Specific Content: Tailor written materials for diverse audiences, including C-suite executives, HR professionals, and technical managers. 
• Editing and Proofreading: Ensure all content is accurate, clear, and consistent with brand guidelines. 

Required Skills and Qualifications:

• Proven experience (3+ years) in roles involving Content and Communications, or Content Marketing. 
• Exceptional writing and editing skills with a focus on clarity, engagement, and audience targeting. 
• Experience and/or knowledge of Marketing Collaterals (success stories, case studies, sales decks).
• Experience or knowledge of Agile Methodologies.
• Strong expertise in creating SEO-optimized content and familiarity with keyword research tools. 
• Experience in developing and managing content for social media platforms. 
• Bilingual (English and Spanish) to support broader content outreach. 
• Proficiency in content management systems (e.g., WordPress) and social media scheduling tools (e.g., Hootsuite, Buffer). 
• Creative thinker with attention to detail. 
• Strong organizational and time-management skills to handle multiple projects simultaneously. 
• Research skills to generate written content.

Nice-to-Have Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 
• Experience in the Staffing/IT/Nearshore industry is a plus. 
• Experience with design tools (e.g., Canva, Adobe Creative Suite) to create visuals for social media or marketing content. 
• Experience with content management systems (CMS) and web analytics tools to measure the performance of written and social media content. 

What We Offer:

• Flexible working hours and remote work options
• Opportunities for professional growth and development
• A collaborative and inclusive work environment
• The chance to work on impactful projects with a talented team
• Competitive compensation in USD
• Hardware and software setup